Guides
Website care, explained simply
Short reads on why websites break, who they leave out, and how to stop worrying about it. Pick the one written for you.
For small business owners
Shops, studios, clinics, restaurants and local services.
- 1 in 4 Canadians Has a Disability. Can They Use Your Website?3 min
- Broken Links Make Your Business Look Closed2 min
- Your Website Needs a Check-Up, Just Like Your Car2 min
- Is Your Website Down Right Now? Would You Even Know?2 min
- Why a One-Time Website Check Isn't Enough2 min
For contractors & trades
Plumbers, roofers, electricians, renovators and home services.
- Can Every Homeowner Use Your Quote Form?3 min
- A Broken Link Is a Missed Call2 min
- Your Website Is Your Hardest-Working Employee. When Did You Last Check On It?2 min
- When Your Website Goes Down, So Does Your Phone2 min
- Maintenance Plans Aren't Just for Furnaces2 min
For marketing & office managers
The people who keep the website running, without being the developer.
- Accessibility Compliance: What Your Next Audit Should Cover4 min
- Link Rot: The Quiet Drain on Your SEO and Campaigns3 min
- Site Health Reporting Your Stakeholders Will Actually Read3 min
- Know About Outages Before Your Customers Do3 min
- Continuous Monitoring vs. the Annual Audit: Making the Business Case3 min
For people who can't pick up
Side businesses, day jobs, photographers, cleaners, anyone working when the phone rings.
Guides being written:
- The Call You Missed at Lunch Was Someone Else's Booking by 1:15
- What to Text a Customer When You Can't Answer
- A Side Business Needs a Receptionist Too. It Doesn't Need to Cost Like One.
The short version: when you can't answer, a text can.
See text-back
Reference shelf
The rules behind accessible and bilingual websites in Canada.
- AODA and Ontario's Website Accessibility Rules: The BasicsWho Ontario's accessibility law applies to, what it asks of websites, and where to read the official rules.3 min read
- Bilingual Websites in Canada: English, French and the RulesWhen French is required on your website, what Quebec's Bill 96 changed, and why half-translated sites are risky.3 min read