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Your website is where homeowners decide whether to call you or the next name on the list. Here's what can go wrong with it, and why a little maintenance goes a long way.

  1. Accessibility 路 3 min readCan Every Homeowner Use Your Quote Form?Your customers include seniors and people with disabilities. If they can't use your site, they can't hire you.
  2. Broken links 路 2 min readA Broken Link Is a Missed CallWhen a button on your site leads nowhere, the homeowner calls the next contractor on the list.
  3. Site health 路 2 min readYour Website Is Your Hardest-Working Employee. When Did You Last Check On It?It answers questions and takes quote requests 24/7. Give it the same pre-season inspection you give your gear.
  4. Downtime alerts 路 2 min readWhen Your Website Goes Down, So Does Your PhoneHomeowners search at night and on weekends. If your site is down then, the emergency call goes elsewhere.
  5. Monthly plans 路 2 min readMaintenance Plans Aren't Just for FurnacesYou tell your customers that regular maintenance beats emergency repairs. The same goes for your website.