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Never lose a booking because you were busy.

When you can't answer, your customer gets a text from you within seconds. They wait for you instead of calling someone else.

From$29/month· cancel any time

Start text-back

How it works

  1. Someone calls and you can't answer.On a job, at your day job, with a client.
  2. They get a text from you right away.With your business name, and your booking link if you have one.
  3. They book a time, or reply with their name.You get a text too, so you know who to call back.

What your callers get

Every text ends with your business name and “Reply STOP to opt out”. A booking link is optional, and if you don't have one we'll set up a free Cal.com page for you.

  • With a booking link

    Recommended. They book a time themselves.

    Sorry we missed your call! Book a time here: cal.com/mikes-plumbing — or reply with your name and we'll call you right back. (Mike's Plumbing) Reply STOP to opt out.

  • Without one

    They reply with their name and you call back.

    Sorry we missed your call! Reply with your name and we'll call you right back. (Mike's Plumbing) Reply STOP to opt out.

  • What you get

    A text on your phone the moment a call is missed.

    Missed call from (647) 555-0199 — auto text-back sent.

Free add-on: booking link setup. No Cal.com account yet? Pick “Set one up for me” when you sign up. We'll make your booking page and add it to your texts, at no extra cost.

What happens after you sign up

Most people are live in about 30 minutes.

  1. We text your business mobile to confirm.Reply YES. Nothing is set up until you do.
  2. You get your dedicated number by text.With a link to step-by-step instructions written for your phone.
  3. You turn on call forwarding.About 5 minutes, once. You dial a short code from your keypad; no settings menus.
  4. You test it and you're live.Call your business from another phone and let it ring.

Start text-back

Five quick questions. About 90 seconds. No payment today.

From $29/month

No contract. Cancel any time.

Questions people ask

Do I need a new phone number?

No. You keep your number and your phone. We give you a dedicated forwarding number, and you turn on call forwarding so calls you don't answer go to it. That's where the text-back comes from.

What does it cost?

From $29/month, invoiced monthly once you're live. No payment today and no contract. Setting up a booking link for you is free. Rather own it outright with no monthly fee? There's a one-time setup of $522 to $1,044, 18 to 36 months of the monthly plan depending on the setup, and you pay Twilio's per-text costs yourself.

Do I need a booking link?

No. Without one, callers are asked to reply with their name so you can call them back. With one, they can grab a time on your calendar the moment they get your text, so we recommend it.

How do I set up a free Cal.com booking link?

  1. Go to cal.com/signup and create a free account with your email.
  2. Pick a username. It becomes your link, like cal.com/your-business.
  3. Under Availability, set the days and hours you can actually take calls or appointments.
  4. Under Event Types, keep the default or make one like "15 minute call".
  5. Open that event, tap Share, copy the link, and paste it here.

Or pick “Set one up for me, free” when you sign up and we'll do it.

What if I don't know how to turn on call forwarding?

You don't need to. After you confirm, we text you a link with the exact steps and codes for your phone. It's a short code you dial from your keypad, not a settings menu.

Can I cancel?

Yes, any time. Text or email us and we turn it off the same day. You won't be billed for the next month.

Will my customers get spam from you?

No. The text only goes to someone who just called you, as a reply to that call. Every text says “Reply STOP to opt out”, and we never add them to a list.

Something else? Ask us.