Continuous Monitoring vs. the Annual Audit: Making the Business Case

An annual audit tells you how your website looked on one day. Your site changes weekly. Content gets published, plugins update, campaigns launch and retire, and every change can introduce new accessibility issues, broken links or downtime.

The case for monthly monitoring

• Lower cost per fix: issues caught the month they appear are smaller and cheaper to resolve.
• Compliance evidence: a monthly record supports your AODA compliance reporting and shows due diligence.
• Less firefighting: you find problems before customers, leadership or regulators do.
• Reportable progress: trend lines show the website improving over time.

What's included

• Monthly accessibility scan mapped to WCAG.
• Monthly full-site broken-link crawl.
• Monthly site health report, including SEO basics and English/French parity.
• Downtime alerts, on the waitlist for now.

How to pitch it internally

Frame it as risk reduction and team capacity, not another tool. Compare the monthly cost against one emergency fix, one lost campaign day or the hours your team spends checking manually.

Start with an audit to set your baseline, then let us show you what monthly monitoring would look like for your site.