Broken links · 2 min read
Broken Links Make Your Business Look Closed
A "Page Not Found" error makes customers wonder if you're still in business.
You click a link on a website and get "404 Page Not Found". What's your first thought? For most people it's: is this place even still open?
How links break without you touching anything
- You renamed or removed a page and forgot something linked to it.
- A supplier, partner or directory changed their website.
- Your menu, price list or booking tool moved to a new address.
- A social media profile changed its web address.
None of these send you a warning. The link just quietly stops working.
What it costs you
- Lost sales: someone ready to buy hits a dead end and leaves.
- Lost trust: dead links make a site look neglected.
- Lost Google traffic: Google wants to send people to sites that work, and broken pages waste the visits it sends you.
Why you won't catch them yourself
You know your site too well. You don't click every link every week, and a link buried on an old page breaks just as easily as one on your homepage.
How we help
Our link checker follows every link on your site and flags the broken ones, the slow ones and the ones that bounce around before landing. On a monthly plan, it runs every month, so problems get fixed before customers find them.