1 in 4 Canadians Has a Disability. Can They Use Your Website?

Picture someone who wants to book with you. Maybe they have low vision and zoom in to read. Maybe they're blind and use a screen reader that reads the page out loud. If your website wasn't built with them in mind, the buttons go silent, the text blurs into the background, and the booking form can't be filled in. They won't call to complain. They'll just pick the next business on Google.

This is a lot of people

According to Statistics Canada, 27% of Canadians aged 15 and older, about 8 million people, have at least one disability. Add in aging eyes, a cracked phone screen or bright sunlight, and accessibility affects nearly everyone at some point.

What usually goes wrong

• Text that's too light against its background to read comfortably.
• Photos with no description, so a screen reader just says "image".
• Buttons and forms that only work with a mouse.
• Pages that fall apart when someone zooms in.

And yes, there are rules

In Ontario, larger organizations are legally required to meet a web accessibility standard called WCAG. Most small businesses aren't required to yet, but it's the yardstick everyone uses, and being ahead of it is good for business.

The good news: most accessibility problems are quick to fix once you know where they are. The hard part is finding them.

How we help

Our accessibility check scans your site and gives you a plain-English list of what's wrong, why it matters and how to fix it. On a monthly plan, we re-check every month, because every new page, photo or plugin can bring new problems with it.